Retail Marketing Concentration

The primary focus of this concentration will be on the customer-facing activities of retailers (online and in-store), including assortment planning, private-label development and the management of in-store operations, and the back-door activities of forecasting and supply chain management that support customer interaction. In addition, we will explore current issues facing retailers, such as customer relationship management, consumer shopping trends, consumer needs, pricing, merchandising, industry consolidation, and supplier relations.