Management, B.S. Entrepreneurship and Small Business Management Track (12 credits)

Students in the Management Major who select the Entrepreneurship and Small Business Management track will learn the knowledge and skills necessary to create, identify, and effectively implement a strategy to produce and test a minimum viable product or service, and communicate persuasively to gain support and acquire resources. Students completing this track, will develop a tolerance for “qualified failure” as they receive feedback and proceed towards implementation of a viable idea. Over the sequence of courses students will engage in experimentation and incremental decision making to ensure scarce resources produce meaningful information regardless of success or failure.