Marketing, B.S.

Requirements for the Major, B.S. in Marketing (30 credits):

• MRKT - 212. Marketing 3 credit(s) *
• MRKT - 324. Consumer Behavior 3 credit(s)
• MRKT - 327. Digital Marketing 3 credit(s)
• MRKT - 334. International Marketing 3 credit(s)
• MRKT - 336. Marketing Research Methods 3 credit(s)
• MRKT - 435. Marketing Strategy 3 credit(s)
• MRKT - 470. Marketing Practicum Preparation 1 credit(s)

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• MRKT - 480. Practicum in Marketing: Concentration in Marketing Research and Analytics 2 credit(s)  OR
• MRKT - 481. Practicum in Marketing: Concentration in Sales and Business to Business Marketing 2 credit(s)  OR
• MRKT - 482. Practicum in Marketing: Concentration in MRKT Communications & Digital Marketing 2 credit(s)  OR
• MRKT - 483. Practicum in Marketing: Concentration in Sports Marketing 2 credit(s)  OR
• MRKT - 484. Practicum in Marketing: Concentration in Retail Marketing 2 credit(s)  OR
• MRKT - 485. Practicum in Marketing: Concentration in Brand Management 2 credit(s)  OR
• MRKT - 489. Practicum in Marketing 2 credit(s)

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• MRKT Electives 9 credit(s)

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  *Indicates these courses are part of the Common Business Core

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• Students can only enroll in MRKT courses if they have achieved a minimum grade of C- in prerequisite courses.

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• Students interested in exploring the international aspects of the major are urged to consult the section of the catalog which describes the International Studies Minor .

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