Communications, B.A. Marketing Communications & Digital Marketing Track

Requirements for the Major, B.A. in Communications (30 - 33 credits):

Students in all tracks must complete the following communications core courses:

• COMM - 100. Digital & Media Literacy 3 credit(s)
• COMM - 200. Communication Research Methods 3 credit(s)
• JOUR - 105. Communications Law 3 credit(s)
• WRIT - 100. Rhetoric and Writing 3 credit(s)
• WRIT - 220. Rhetoric and Oral Communication 3 credit(s)

Requirements for the Marketing Communications & Digital Marketing Track (15 credits):

• MRKT - 212. Marketing 3 credit(s)
• MRKT - 324. Consumer Behavior 3 credit(s)
• MRKT - 327. Digital Marketing 3 credit(s)
• MRKT - 338. Integrated Marketing Communications 3 credit(s)
• MRKT - 470. Marketing Practicum Preparation 1 credit(s)
• MRKT - 482. Practicum in Marketing: Concentration in MRKT Communications & Digital Marketing 2 credit(s)