MRKT - 350. Student-Led Market Consulting

3 credit(s)
This course provides students with the opportunity to take ownership for creating solutions to a real-world problem, requiring application of concepts presented in this course and in others already taken. Students will work as marketing consultants for client(s), engaging in problems discovery, structuring recommendations for how the problem should be addressed, organizing and performing the identified tasks, analyzing results, and communicating findings to the client. Much learning will be self-directed as students access information and resources, apply knowledge, and exercise skills needed for problem solving. This type of learning mirrors the real-world conditions that confront practitioners. May be repeated for credit. Permission of Instructor; MRKT-212 (Permission of instructor is required to assess overall level of marketing knowledge.)

Attribute: BUS, NOEX