Jul 15, 2024  
2022-2023 Undergraduate Catalog, Volume 81 
    
2022-2023 Undergraduate Catalog, Volume 81 [ARCHIVED CATALOG]

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MRKT - 435. Marketing Strategy


3 credit(s)
An advanced marketing course which utilizes a universal, analytical approach to solving marketing problems at the executive marketing and managerial level. The course draws heavily from materials found in marketing principles, economics, mathematics, and the behavioral sciences, presented to the student in a textual format. Each student will participate in the analysis of case studies to gain experience and skill in the strategy decision-making process. Senior status required to take this course.

Prerequisite(s): MRKT 212 , MRKT 324 , and (BAAS 200  or ATDV 110 ).
Attribute: BUS, MRKT



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