MRKT - 342. Services Marketing

3 credit(s)
This course is designed for those students who may be interested in working in service industries and in addressing the distinct needs and challenges of managing services and delivering quality service to customers. The course will build and expand on ideas from Marketing 212, as well as other Marketing courses to make them specifically applicable to service industry settings. Focus will be on the variety of service providers including banking, hospitality, transportation, health care, entertainment, education, insurance and real estate, and other professional services. The customer service function in traditional production-based organizations will also be included.

Prerequisite(s): MRKT 212.
Attribute: BUS, HCMM, MRKT