Oct 09, 2024  
2022-2023 Undergraduate Catalog, Volume 81 
    
2022-2023 Undergraduate Catalog, Volume 81 [ARCHIVED CATALOG]

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MRKT - 336. Marketing Research Methods


3 credit(s)
Research is the objective process of collecting and analyzing data in order to aid in the marketing and managerial decision making process. Major topics include survey and sampling methodologies, questionnaire construction, observation and experimental methodology, plus secondary data gathering. Students engage in research projects, and interpret statistical analysis of output from a computer statistical package.

Prerequisite(s): MRKT 212 , BAAS 200  or ATDV 110 .
Attribute: BUS, DASC, INRM



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