Apr 23, 2024  
2022-2023 Undergraduate Catalog, Volume 81 
    
2022-2023 Undergraduate Catalog, Volume 81 [ARCHIVED CATALOG]

Add to My Favorites (opens a new window)

MRKT - 334. International Marketing


3 credit(s)
The student is introduced to a systematic treatment of global marketing. The emphasis is on the problems and opportunities available to exporters of U.S. products and services, as well as organizations with multinational or global operations. Attention is devoted to cultural, social, and economic factors that affect marketing on a global scale. Suggested for students enrolled in International Studies, Foreign Languages and Business Program.

Prerequisite(s): MRKT 212 .
Attribute: (ATTR: BUS, GLST, ILST, MCCP, MRKT, MULT).



Add to My Favorites (opens a new window)