Apr 23, 2024  
2022-2023 Undergraduate Catalog, Volume 81 
    
2022-2023 Undergraduate Catalog, Volume 81 [ARCHIVED CATALOG]

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MRKT - 327. Digital Marketing


3 credit(s)
This course will examine the evolution of electronic commerce from a global strategic marketing perspective. Specific emphasis will be placed on the investigation of a complex general purpose technology framework in the context of the unique characteristics of both business to consumer and business to business markets. The corresponding impacts on the elements of the marketing mix will be examined through an application and analysis of the specific electronic marketing activities which have emerged from the technologies of digitization, networking and individualization.

Prerequisite(s): MRKT 212 .
Attribute: (ATTR: BUS).



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