MRKT - 630. Digital Analytics-Marketing

3 credit(s)
Digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course students will learn how to create and use consumers’ web interactions with brands and measure those interactions using appropriate analytic tools. Students will apply marketing analytics to real-world marketing problems.

Prerequisite(s): MRKT 550 .
Attribute: GEL