MRKT - 610. Customer Insight through Research

3 credit(s)
Customer insight is the foundation of marketing. In this course students will learn how to use quantitative and qualitative research methods to understand customer preference, attitudes, and behavior, ultimately using the findings to develop effective marketing strategies. The course will also introduce relevant consumer behavior theories to explain research findings.

Prerequisite(s): MRKT 550 .
Attribute: GEL, MBA