3 credit(s) The student is introduced to a systematic treatment of global marketing. The emphasis is on the problems and opportunities available to exporters of U.S. products and services, as well as organizations with multinational or global operations. Attention is devoted to cultural, social, and economic factors that affect marketing on a global scale. Suggested for students enrolled in International Studies, Foreign Languages and Business Program.
Prerequisite(s):MRKT 212. Attribute: BUS, GLST, ILST, MCCP, MRKT, MULT