Brand Management Concentration

Developing and managing brands is a key part of a business’s success and is an important marketing function. The objective of the Brand Management Concentration is to familiarize students with the principles of brand management, new product development as a brand-based management function, and to provide for an understanding of the related communication requirements in managing brand consistency over time. Students enrolled in this concentration will be prepared for potential entry-level positions such as junior product manager, brand manager assistant, brand representative/ambassador, junior account coordinator/manager.