Business Analytics Concentration

Business Analytics (or Analytics for Business) is focused on using statistical and other quantitative analyses of past performance to develop insight on future performance. In the 21st century, it is essential for strategic planning as it forms the basis for data-driven decision making. Analytics are useful in finding relationships in data/processes that have previously not been understood, determining the extent of their significance, and describing how changes to current conditions might impact future performance. Students who pursue this concentration will be equipped with a number of intermediate and advanced quantitative techniques that will allow them to transform messy data into useful information from which smart decisions can be made.