MRKT - 435. Marketing Management

3 credit(s)
An advanced marketing course which utilizes a universal, analytical approach to solving marketing problems at the executive marketing and managerial level. The course draws heavily from materials found in marketing principles, economics, mathematics, and the behavioral sciences, presented to the student in a textual format. Each student will participate in the analysis of case studies to gain experience and skill in the strategy decision-making process. Senior status required to take this course.

Prerequisite(s): MRKT 212, MRKT 324, and QBUS 200 or ATDV 110.
Attribute: (ATTR: BUS, MRKT)