MRKT - 336. Marketing Research Methods

3 credit(s)
Research is the objective process of collecting and analyzing data in order to aid in the marketing and managerial decision making process. Major topics include survey and sampling methodologies, questionnaire construction, observation and experimental methodology, plus secondary data gathering. Students engage in research projects, and interpret statistical analysis of output from a computer statistical package.

Prerequisite(s): MRKT 212, QBUS 200 or ATDV 110.
Attribute: (ATTR: BUS, INRM).