MGMT - 413. Strategic Communication

3 credit(s)
Students will examine the critical role of strategic communication in achieving an organization’s objectives, including during times of crisis. Topics will cover a complete range of current communications tools and how to use them in a strategic way. Emphasis will be placed on skills and techniques for developing an integrated approach towards communication and strategy. Students will learn and practice skills that apply to the changing world, including how to manage and communicate during times of organizational change, communicating in times of crisis, managing conflict, communicating to manage and implement large scale projects, and public relations and dealing with the news media, community and other stakeholders.

Prerequisite(s): MGMT 329.
Attribute: (ATTR: BUS, MGMT, MGEL).