MRKT - 640. Strategic Brand Management

3 credit(s)
Some of an organization’s most valuable assets are the brands that it has invested in and developed over time. In this course, students take a consumer-centric approach to explore brand management with the goal of identifying the ingredients for building and managing inspired brands. The course focuses on improving student’s marketing skills and understanding of specific marketing topics, as well as “big picture” issues of how various aspects of marketing “fit together,” all from a brand equity perspective.

Prerequisite(s): MRKT 550 .
Attribute: GEL