MRKT - 550. Marketing for Managers

3 credit(s)
In this course students will learn marketing concepts, models, analysis tools, and how to apply them for effective managerial decision making. Students will learn how to conduct a marketing analysis and to formulate, implement, and evaluate marketing strategies in an uncertain environment. The class teaches students to identify and evaluate the ethical implications of decisions, and to incorporate ethical reasoning into the decision-making process. Topics include identifying marketing opportunities, selecting customer targets, effectively positioning products and services, and implementing marketing mix programs.