Aug 13, 2022  
2021-2022 Undergraduate Catalog, Volume 80 
    
2021-2022 Undergraduate Catalog, Volume 80

Brand Management Concentration


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Developing and managing brands is a key part of a business’s success and is an important marketing function. The objective of the Brand Management Concentration is to familiarize students with the principles of brand management, new product development as a brand-based management function, and to profide for an understanding of the related communication requirements in managing brand consistency over time. Students enrolled in this concentration will be prepared for potential entry-level positions such as junior product manager, brand manager assistant, brand representative/ambassador, junior account coordinator/manager.

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