Marketing, B.S.

Requirements for the Major, B.S. in Marketing (30 credits):

• MGMT - 211. Management 3 credit(s) *
• MRKT - 212. Marketing 3 credit(s) *
• MRKT - 324. Consumer Behavior 3 credit(s)
• MRKT - 334. International Marketing 3 credit(s)
• MRKT - 336. Marketing Research Methods 3 credit(s)
• MRKT - 435. Marketing Management 3 credit(s)
• BUDV - 450. Organizational Strategy 3 credit(s) *
• MRKT Electives 9 credit(s)

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• *Indicates these courses are part of the Common Business Core

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• Students can only enroll in MRKT courses if they have achieved a minimum grade of C- in prerequisite courses.

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• Students interested in exploring the international aspects of the major are urged to consult the section of the catalog which describes the International Studies Minor  and the International Studies Foreign Languages and Business Certificate , Foreign Language and Business Program .