Advanced Certificate in Marketing

CIP Code: 52.1401

HEGIS Code: 0509

The certificate program has been designed to equip professionals in business, industry, and government with marketing knowledge applicable in practice-based settings. The program is focused on strategic applications of marketing knowledge in functional areas such as customer relationship development, customer insight development, digital analytics techniques and strategic brand management. The certificate program offers flexibility in choosing courses that best match the educational needs and desires of those enrolling while also ensuring base-level knowledge in marketing strategy principles. The program provides an interactive learning environment focused on pragmatic, applied and experiential knowledge and skills that are needed to guide/advise marketing management practice within organizations.

Requirements for the Advanced Certificate in Marketing (12 Credits)

Choose 12 credits from the six course options below:

MRKT - 550. Marketing for Managers 3 credit(s) *
MRKT - 590. Selected Topics in Marketing 3 credit(s)
MRKT - 610. Customer Insight through Research 3 credit(s)
MRKT - 620. Customer Relationship Management 3 credit(s)
MRKT - 630. Digital Analytics-Marketing 3 credit(s)
MRKT - 640. Strategic Brand Management 3 credit(s)
* MRKT 550 is considered a mandatory pre-requisite for MRKT 610, 620, 630, 640, and 590; thus, students will complete MRKT 550 and then choose three additional classes. In cases where students meet the waiver requirements of MRKT 550, they can select four elective marketing classes to comprise their certificate.