MRKT - 337. Sports Sponsorship

3 credit(s)
The objective of the course will be to take a deeper focus upon the principles of sponsorship-linked marketing within the sports industry and beyond. This course is designed to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship-linked marketing. Various views from both the sponsor and sponsee will be considered. The course views these partnerships as a funding/branding source for sport and a communication/marketing platform for sponsors. In the process of developing this understanding the course will utilize basic concepts across a number of disciplines in an integrative fashion.

Prerequisite(s): MRKT 212
Attribute: BUS