MRKT - 329. Pricing Strategy and Marketing Analytics

3 credit(s)
An advanced marketing course designed to focus on the practical needs of the marketing manager when making marketing decisions regarding price and quantitative analysis of data. The course will encompass two major components: (1) A comprehensive and practical focus to pricing analysis and strategy development to manage markets strategically in order to improve the competitiveness and profitability of offers for organizations. (2) A focus on developing and utilizing quantitative marketing decision models to plan, implement, and analyze marketing strategies and tactics. Students will learn how to analyze data when making strategic and tactical marketing decisions, skills that are increasing in demand in corporations and nonprofit organizations today.

Prerequisite(s): MRKT 212 and BAAS 200.
Attribute: (ATTR: BUS).