MRKT - 323. Food Retail Marketing

3 credit(s)
Managing effectively in a constantly changing business environment is an essential requirement for business success. This applies to all businesses, including food retailers. Increasingly, food retailers are being challenged to develop strategic plans that will guide their businesses to success and profitability. The objective of the course will be to familiarize students with the global retail industry at all levels and in all segments- then take a deeper focus in the application of these principles to food retailing and marketing. Basics of food distribution, wholesaling and retailing, both on the retail and food service sides of the business, will be covered. The course will also cover the critical issues affecting the industry, including the decline of food at home, the growth of foodservice, and the food-away-from-home market, and the impact of consolidation. Category management will be an area of emphasis in this course. Students will focus on retailing and purchasing data to analyze groups of products purchased by a business organization or sold by a retailer, building competency in the art and science of category management.

Prerequisite(s): MRKT 212.
Attribute: (ATTR: BUS).