MRKT - 437. Applied Research Methods

3 credit(s)
Research is increasingly utilized by managers. Students will benefit from a better understanding of exactly how research is conducted by participating in a genuine, professional research project. This project focuses on defining the problem, designing the appropriate methods and strategies for gathering data, analyzing and interpreting the data, and reporting the findings to the particular client. Practical knowledge of a statistical software package is an integral part of the course. *** Offered when there is sufficient student interest.

Prerequisite(s): MRKT 336; QBUS 200; CSIS 010 or equivalent.
Attribute: (ATTR: BUS, INRM).