Apr 18, 2024  
2019-2020 Undergraduate Catalog, Volume 78 
    
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2019-2020 Undergraduate Catalog, Volume 78 [ARCHIVED CATALOG]

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POSC - 323. Political Advertising and Marketing


3 credit(s)
This course introduces students to the political science study of political advertising and marketing, with additional focus on preparing students to work in the field of campaign politics. Emphases include the influence and pervasiveness of negative advertising, targeted advertising, online advertising, and the crafting of political messages for maximal influence.

Prerequisite(s): POSC 190 .
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