MGMT - 610. Innovation and Entrepreneurship

3 credit(s)
This course prepares students to identify and assess new venture opportunities to begin a business on their own as either a traditional or social entrepreneur, or within an established corporate setting. The following topics will be explored to build entrepreneurial capabilities: defining entrepreneurship, ideation and early-stage evaluation of new ventures, conducting due diligence and feasibility assessments, business model development, resource acquisition, generating sales and marketing initiatives for a new venture, competitively managing a growing venture, and exploring the unique challenge of creating an organization that creates more than financial value.

Prerequisite(s): MGMT 550 .
Attribute: GEL