MRKT - 325. Advertising

3 credit(s)
Advertising’s role in the marketing mix is related to local, regional, and national sales efforts. Selection of media including television, radio, newspapers, magazines, outdoor, direct mail, as well as specialized local media is covered. Students create television storyboards, radio commercials, and print-media copy and layout. Elements of advertising campaigns are explored through student advertising agencies established to handle real-world advertising assignments. Course includes budgeting, advertising effectiveness studies, sales promotion, and public relations.

Prerequisite(s): MRKT 212.
Attribute: (ATTR: BUS).