MRKT - 326. Sales Management

3 credit(s)
This course aims to accomplish four main objectives: [1] To delineate the areas in which sales executives make decisions; [2] To analyze and evaluate sales management decision making criteria and processes; [3] To engage students in a presentation designed to relate the text materials to sales management situations; [4] In addition to the above, students will be introduced to an overview of basic principles of selling.

Prerequisite(s): MRKT 212.
Attribute: BUS

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