MRKT - 331. Marketing Analytics

3 credit(s)
The course focuses on how companies can optimize their marketing mix - Product, Price, Place, and Promotion using Big Data and Analytics. Marketing is about driving growth and increasing your organization's market share. The course utilizes cases and data sets to identify and define problems faced by marketing departments across industries, and teaches students how to solve these problems through the analysis of Big Data.

Prerequisite(s): MRKT 212 and (BAAS 200 or ATDV 110)
Attribute: BUS

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