MRKT - 339. Social Media Marketing

3 credit(s)
This course will study the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Students will get experience using social media to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain clearly-defined audiences.

Prerequisite(s): MRKT 212
Attribute: BUS

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