ENTR - 310. Entrepreneurship and New Venture Creation

3 credit(s)
An introductory course concentrating on how new venture opportunities are identified and assessed. Special attention is given to exploring the unique role of entrepreneurship and innovation in society. Course content focuses both on understanding the historical, social, and ethical context of entrepreneurship and in seeking, assessing and developing new venture opportunities. Students will learn alternative approaches to finding new venture opportunities and assessing the viability of those opportunities.

Prerequisite(s): MRKT 212.
Attribute: BUS, ENTR, MGEL